A humorous piece in the Guardian today is about an unfortunate sweater design being sold at the retailer FatFace. As the tag line on the article says: “Shoppers have spotted an image that ‘cannot be unseen’ in the design of this FatFace sweater – much to their amusement”.

Photo: Publicity Image, from Guardian, “What a boob! Why this fair isle jumper is turning heads”, October 28, 2019
I looked at the sweater for a few minutes without seeing anything off; however, I can truthfully testify that once you see it, it cannot be unseen.
I asked Emma and Doug what I should name this post. Emma, ever the smart alec and word pundit, came up with the following options within seconds:
- Breast in show
- Breast laid plans
- Man’s breast friend
- No breast for the wicked
- Breast seller
- Get it now before it’s laid to breast
- Breast Buy
Doug, not to be outdone, provided the following (with help from Emma and Kelly):
There once was a girl from St. Jude Whose sweater was terribly rude With boobs by the row It made quite the show; Fair Isle's not meant to be lewd.
(Perhaps, as a family, we need to find a hobby?)
To all of you budding sweater designers, take this as a precautionary tale. This could have been avoided with a change in colour scheme or pattern placement. A test drive might be in order for your next design.