A humorous piece in the Guardian today is about an unfortunate sweater design being sold at the retailer FatFace. As the tag line on the article says: “Shoppers have spotted an image that ‘cannot be unseen’ in the design of this FatFace sweater – much to their amusement”.

Photo: Publicity Image, from Guardian, “What a boob! Why this fair isle jumper is turning heads”, October 28, 2019
I looked at the sweater for a few minutes without seeing anything off; however, I can truthfully testify that once you see it, it cannot be unseen.
I asked Emma and Doug what I should name this post. Emma, ever the smart alec and word pundit, came up with the following options within seconds:
- Breast in show
- Breast laid plans
- Man’s breast friend
- No breast for the wicked
- Breast seller
- Get it now before it’s laid to breast
- Breast Buy
Doug, not to be outdone, provided the following (with help from Emma and Kelly):
There once was a girl from St. Jude Whose sweater was terribly rude With boobs by the row It made quite the show; Fair Isle's not meant to be lewd.
(Perhaps, as a family, we need to find a hobby?)
To all of you budding sweater designers, take this as a precautionary tale. This could have been avoided with a change in colour scheme or pattern placement. A test drive might be in order for your next design.
Lol 😂
It was a good day for a smile, too!
Dang, your family is quick-witted. First the one-liners, and then a limerick that should win prizes!
Back before we were married, we spent a year living an ocean apart, and Doug sent me a limerick every day. He is wickedly good at them.
Huh. That design is …unfortunate. But you all got some pretty good quips out of it!
Breast cancer awareness sweater? Nope – still just a no 🙂
Quips R Us!
I looked at the photo first and thought eek that looks like it’s got boobs on…should I tell her in the comments….then I read the words… Phew! Took me longer to spot the neckline boob row, but the lower one…oh dear me! Made me smile though.
Clearly, you are on the ball. Thanks for wanting to warn me.
oh goodness, I think the top boob row is worst than the lower one, if that is possible! Also took me a couple of minutes, but yes, as you say, you cannot unsee it. LOL! Your jokes are the best.
It is funny, isn’t it, how the mind works? And now you have made me focus on the top boob row, which had not stood out for me before!
OOPS! What a goof! And I love the blog titles and the limerick. Great reminder to really look at your designs from many distances.
Absolutely. This one, being commercially produced, must have had a few levels of approval. I bet they are kicking themselves.
If they aren’t, they should be.
Could all be marketing ploy. I wouldn’t put it past these big companies.
very funny! Like you it took me a while, but I got it. I love all the quips and limericks, I think we would all have fun if we ever got together, that is the kind of thing we do well in my family. 🙂
I just bought socks with boobs all over them. A portion of the proceeds supports breast cancer research. 😁
I think the top boob row is worst than the lower one. Overall nice sweater here.