I saw this in a cooking store the other day and it really made me laugh (and not for the intended reason, I suspect).
This is a cookie cutter kit. Apparently, the ugly bit comes from how you decorate the cookies. The kit contains four pieces, two of which are EXACTLY THE SAME. (And another with a barely noticeable neckline variation.) I think this is hilarious. And it raises interesting questions, like: Why is the vest there? And why not three vests as well? And furthermore, how do you parse this?
Emma said: “They should have made one with four arms, and another where one arm was twice as long as the other!” Emma, there is a career in marketing in your future!
Great example of a missing hyphen that results in complete brain confusion! Try “ugly-sweater cookie cutters.” Hyphenate phrasal adjectives for comprehension. NYTimes does this to great effect.
Marketing fail for sure! It really is just a sweater and vest cookie cutter set, and as you say – not a great one. If they want it to be of ugly sweaters they should include some of those figural sprinkles in loud colors or something 🙂
They probably have no clue how a sweater is made 🙂
They would be fun to decorate. I have all the figural sprinkles!